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Anyway I've been meaning to report on a bottle which I freely admit I bought entirely for the name - Gorge Best from Cheddar Ales in Somerset. It's a typically British bitter, all hefty and malty - not my favourite style, if truth be told* - but a classic of its kind. And even I would like it in - or with - a steak and ale pie or a rarebit.
The name though is ace, a joint allusion, of course, to the Cheddar Gorge and the great Georgie B (who I admire even tho' he played for Man U). Such jokey names are much more popular in beers than wines which leads me to wonder if beerdrinkers have a better sense of humour than winedrinkers? Or just take themselves less seriously?
* For a more sympathetic assessment, or possibly simply one unaffected by cold, read Roger Protz's tasting note here.
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It's a democratisation thing. Beer can do this because it's a relatively unpretensious (ie cheap) drink. Wine does it too, with your fun everyday New World labels: Goats Do Roam and whatnot.
ReplyDeleteBut when you're shelling out £30+ for a bottle you don't want cheeky puns with that. And there's a tendency for the cheaper stuff to try and give the impression of being serious and expensive. It's the same in beer, only the top-price-bracket gear is much much rarer, especially in the UK. Long may that continue.
I agree with you about £30+ bottles but it's odd that there aren't more under £10 bottles with witty names and labels (Goats do Roam being one of the notable exceptions) The jokes just seem so much better with beer. I like the fact there aren't too many expensive beers as well although I noticed in NYC recently that bars and restaurants were charging a fair whack for it. They did have much better beer lists than the average British restaurant though.
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